Business success: random event or learned behaviour?


Where does business success come from?
Are top sportspeople born that way, or do they learn and hone their skills?

Great players practice daily to prepare for their game day.

What do they practice?  Techniques, tactics, strategies – the sporting version of business procedures.


In high level sport, teams have a playbook defining step-by-step, each player’s role, strategies, tactics and techniques. The team practices each defined play until it is embedded, and automatic. This sets them up for game-day success. 

Does your business have a company playbook?

  • Are your procedures honed, defined and recorded?
  • Are they used as the basis for your training?
  • Can you point to step-by-step procedures that underpin consistent quality outputs?
  • Does each team member know exactly what is expected of them, and how they contribute to company success?

Large organisations invest heavily in their playbook or procedure manuals.  There’s a clear connection between documented processes and scalability in business.


This is how the big players in any market eliminate inefficiencies and ensure consistent, high quality results.  It’s how they minimise the risks associated with knowledge being held in people’s heads, rather than being a business asset.  Once they figure out the best ways to do things, they document it to make sure it continues to be used as the baseline.

Policies and procedures precede business success

Policies and procedures are at the core of your business.

How many points could your team score if there was no playbook and positions were not clearly defined?  How would you communicate in the huddle what you wanted to get done?  Chaos would develop and other, better organised teams would win.

As you grow and evolve, capture the knowledge and skills you’re developing.  Your operational manual becomes a business asset that propels you forward and creates business value.  If, in the future, you decide to sell your business, your documented procedures will represent immense value, and minimise risk to a new investor… impacting your business sale price.

Is your playbook easy for staff to find, navigate and understand?

Do you have an operations manual?

Is your manual one of these...

  • A dusty old procedure manual that nobody looks at. It's mostly outdated anyway.
  • A thin procedure manual that doesn't cover what your team need to know. Perhaps it provides an overview, but is light on specifics.
  • A procedure manual that is a sea of text and difficult to navigate. (Very common)
  • A complicated, technical ramble that's daunting and out of reach for staff who are learning a new role.
  • No procedural resources at all, or a bunch of separate documents that have not been co-ordinated or kept up-to-date.

If so it’s time to:

  • Consider the end user, and make your documentation efficient and effective.
  • Organise your procedures so that it takes a minimum time to scan to the exact piece of information needed without wading through all the rest.
  • Take a look at your operational practices, and make them easy to follow, easy to teach, easy to repeat and easy to inspect for quality.
  • Set up a system for reviewing and updating your procedural resources to ensure they remain relevant and current.

What are the costs of NOT having policies and procedures?

Efficiency Costs

  • Wasted time correcting errors and re-doing work that's not up to standard
  • Extra time spent dealing with complaints from other staff or customers
  • Time taken for new staff to get up-to-speed on an undocumented process

Opportunity Costs

  • Lost sales or reputation when customers receive inconsistent service
  • Inability to take on new opportunities due to the time spent on inefficiencies

Financial and legal Costs

  • Business costs increase in line with reduced efficiency
  • Poor legal compliance as a result of poor procedural rigor

"If you can't describe what you are doing as a process, you don't know what you're doing."

W. Edwards Deming

Businesses that operate without clearly articulated policies and procedures are gambling.  Successful companies don’t take chances.  They practice, honing their skills, focused on winning through a process of well thought out policies and procedures.  Not only do policies and procedures solve business problems, and create efficiencies, but they can be the deciding factor between your business success and failure.



If you’d like some help in getting your SOP’s or procedure manuals sorted, contact us by email, or give us a call on 0274397739